10 Signs your Hotel is kicking the Bucket
I love the Hotel business, no doubt about it. And one of the interesting things about the hotel business, is things can go South fast. After a hotel is built within the first 6 years, depending on construction things can start to break down. And if there not attended to, break down even further. And eventually the owner wants to sell and sell fast. The owner that comes in usually wants to capitalize via sweat equity, and wear things down even more. So here are 10 signs that the Hotel is on the way out.1)Business is down-Once business begins to dip, its a good idea, to get it going again. Either through promotions, contacting old groups, customers, and local businesses, or prepare for the worst. If your intent isn't on increasing the business again, start cutting costs.
2)The employees are running the place, and spending some of their own money. I've seen managers and employees paying for things out of their own pockets. This isn't good. It means on the supply side that the owners or property management company isn't doing their job.
3)You can't meet payroll demands-When payroll day shows up, and the checks are either bouncing, or you have to tell employees that no check is there, it can get hecktick, so always keep the doors open both ways withe employees.
4)Linens and things are being recycled-many times new owners will do this as well. They will make a judgement call that linens don't need to be replaced, and thats a bad call.
5)You've gone extended stay-when you didn't mean too-employees start noticing people hanging out longer than expected. That's when you notice deals being made for local people, with no housing to stay longer.
6)The City is leaning on you-the city likes for things to look a certain way, espceically when it comes to electrical, and the outside of your buidlings. If not, they will send the fire department your way about once a week. Hello fire department, would you like something to drink.
7)Your curb appeal has no more curb-the front door of your property and the face are in bad shape. This is really the first thing your customer sees when they arrive, and may drive away.
8)Ownership is changing hands constantly-in the hotel business there is always a new owner right around the corner, and usually not the right one.
9)The pool hasn't been open for a while-the pool closes itself down. you look over and the pool has 3 feet of water in it, and maybe a bird or two, and there not the kinds of birds that swim.
10)Expedia,Travelocity,Orbitz,and Booking.com have all pulled out-These guys are like out of town guests and if they have stopped booking your property from their residence watch out, they know something is up.
Lee Franks is a Hotel Operations & Marketing consultant, for more info contact him at lhfranks@gmail.com


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